At Best Startup California we track over 300,000 Californian startups and over 1,500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.
We’ve ranked the top 72 Personal Finance companies in San Francisco, California. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).
We selected the organisations listed in this article based on:
- Track record
- Executive leadership
- Market share
- Innovation
- ESG rating
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Top Personal Finance Companies & Startups (San Francisco, California)
Empower
Empower is building the best mobile-banking experience in the world.
Founder(s): Justin Ammerlaan, Warren Hogarth
Location: San Francisco, California, United States
Industries: Banking, Finance, FinTech, Personal Finance
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Juvo
Juvo is a developer of mobile identity scoring software designed to establish financial identities who are creditworthy.
Founder(s): Steve Polsky
Location: San Francisco, California, United States
Industries: FinTech, Micro Lending, Personal Finance
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Keeper Tax
Discover the tax write-offs you’ve been missing
Founder(s): David Kang, Paul Koullick
Location: San Francisco, California, United States
Industries: Accounting, Apps, Financial Services, FinTech, Personal Finance
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River Financial
River Financial is a Bitcoin financial institution allowing long-term investors to buy, sell, and manage Bitcoin.
Founder(s): Alexander Leishman, Andrew Benson
Location: San Francisco, California, United States
Industries: Banking, Bitcoin, Blockchain, Cryptocurrency, Financial Exchanges, Financial Services, FinTech, Personal Finance
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Cushion
Cushion automatically negotiates bank fees and credit card interest on behalf of consumers
Founder(s): Fazil Mohamood, Paul Kesserwani
Location: San Francisco, California, United States
Industries: B2C, Consumer Applications, Financial Services, FinTech, Personal Finance
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Prosper Marketplace
Prosper Marketplace is an online lending platform that connects people who want to borrow money with individuals and institutions.
Founder(s): Chris Larsen, John Witchel
Location: San Francisco, California, United States
Industries: Crowdfunding, Finance, Financial Services, FinTech, Lending, Marketplace, Personal Finance
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Zeta
Zeta is a fintech focused on helping families thrive. Our core products include a modern-day joint account and money manager.
Founder(s): Aditi Shekar, Kevin Hopkins
Location: San Francisco, California, United States
Industries: Credit Cards, Finance, Financial Services, FinTech, Personal Finance
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FutureAdvisor
FutureAdvisor is a registered investment advisory firm that manages a user’s existing IRA, 401(k), and other investment accounts.
Founder(s): Bo Lu, Clyde Law, Jared McFarland, Jon Xu
Location: San Francisco, California, United States
Industries: Finance, Financial Services, FinTech, Personal Finance
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Pinch
Pinch makes it easy to build its clients’ credit history just by paying their rent.
Founder(s): Maia Bittner, Michael Ducker
Location: San Francisco, California, United States
Industries: Credit, Financial Services, FinTech, Personal Finance
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Clara Lending
Building the fastest, simplest way for consumers to finance their home.
Founder(s): Jeff Foster, Lukasz Strozek
Location: San Francisco, California, United States
Industries: Financial Services, FinTech, Personal Finance, Real Estate
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Icon Savings Plan
Icon is a portable retirement savings plan company that simplifies retirement benefits for employers.
Founder(s): Alex Rowley, Laurie Rowley, Sasha Mace
Location: San Francisco, California, United States
Industries: Finance, Financial Services, FinTech, Personal Finance, Retirement
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Icon Savings Plan
Icon is a portable retirement savings plan company that simplifies retirement benefits for employers.
Founder(s): Alex Rowley, Laurie Rowley, Sasha Mace
Location: San Francisco, California, United States
Industries: Finance, Financial Services, FinTech, Personal Finance, Retirement
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Bright Money
The new age Digital Bank powered by Artificial Intelligence to help middle class Americans
Founder(s): Alexander Seyfert, Amit Bendale, Avi Patchava, Avinash Ramakanth, Petko Plachkov, Varun Modi
Location: San Francisco, California, United States
Industries: Artificial Intelligence, Credit Cards, Finance, Financial Services, FinTech, Personal Finance
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Noah
Noah is a fintech company enabling homeowners to tap into the value of their homes without incurring new monthly payments or interest.
Founder(s): Sahil Gupta, Sundeep Ambati
Location: San Francisco, California, United States
Industries: Finance, Financial Services, FinTech, Personal Finance, Real Estate
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Lendtable
Lendtable provides income-constrained individuals with wealth-building cash advances.
Founder(s): Mitchell Jones, Sheridan Clayborne
Location: San Francisco, California, United States
Industries: Credit Cards, Finance, Financial Services, FinTech, Personal Finance, Wealth Management
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Vouch Financial
Vouch brings friend-powered finance to the lending industry.
Founder(s): Hugh Olliphant, Sue Korn, Yee Lee
Location: San Francisco, California, United States
Industries: Credit, Financial Services, Personal Finance
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She’s Well
She’s Well provides subscription plans to help women and couples to preserve their fertility and have children when they’re ready.
Founder(s): Alex Vidovich, Matt Wray, Zivana Zerjal
Location: San Francisco, California, United States
Industries: Health Care, Information Technology, Personal Finance, Personal Health
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EarnUp
EarnUp is an intelligent loan payment automation.
Founder(s): Matthew Cooper, Nadim Homsany
Location: San Francisco, California, United States
Industries: Financial Services, FinTech, Personal Finance
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SimplyCredit
SimplyCredit operates an online platform intended to create lending products that are fair and transparent for consumers.
Founder(s): Karthik Sethuraman
Location: San Francisco, California, United States
Industries: Finance, Financial Services, Personal Finance
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Atomic
Atomic is a provider of personalized investment management services that lets companies embed investment accounts into their services.
Founder(s): David Dindi
Location: San Francisco, California, United States
Industries: B2C, Financial Services, FinTech, Personal Finance
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Sweep
Save intelligently, spend confidently.
Founder(s): Asi Behar, Jackson Gates, Naveen Gattu
Location: San Francisco, California, United States
Industries: Banking, Financial Services, FinTech, Personal Finance
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Apto Payments
Apto Payments is a card issuance platform that helps companies issue new kinds of cards in new ways.
Founder(s): Eugene Otto, Greg Kidd, Meg Nakamura
Location: San Francisco, California, United States
Industries: Bitcoin, Cryptocurrency, Finance, Financial Services, FinTech, Personal Finance
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Kikoff
Kikoff is a personal finance platform that offers credit-building solution.
Founder(s): Christophe Chong, Cynthia Chen
Location: San Francisco, California, United States
Industries: Credit, Finance, Financial Services, FinTech, Personal Finance
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TurboTax
TurboTax builds software that helps get taxes done right and makes it easy to get the biggest tax refund.
Founder(s): Renee Lorton
Location: San Francisco, California, United States
Industries: Finance, FinTech, Personal Finance, Software
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TomoCredit
TomoCredit helps millennials get the credit cards they deserve by analyzing alternative data sets.
Founder(s): Dmitry Kashlev, Kristy Kim
Location: San Francisco, California, United States
Industries: Credit, Credit Cards, FinTech, Personal Finance
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Lawnmower
Bitcoin & Blockchain Investing, News & Market Data
Founder(s): Alex Sunnarborg, Patrick Archambeau, Pieter Gorsira
Location: San Francisco, California, United States
Industries: Apps, Bitcoin, FinTech, Personal Finance
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aboutLife
Get expert answers to your retirement questions.
Founder(s): Bill Gossman, Michael Owens, Rajat Kongovi
Location: San Francisco, California, United States
Industries: Big Data, FinTech, Personal Finance, Retirement
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SparkGift
SparkGift makes it easy to send stocks and index funds as gifts to friends and family.
Founder(s): Peggy Grigus Mangot, Tia Gao
Location: San Francisco, California, United States
Industries: E-Commerce, Financial Services, FinTech, Impact Investing, Mobile, Personal Finance
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Federal Reserve Bank
Federal Reserve Bank is a regional bank of the central banking system.
Founder(s): Mary C. Daly
Location: San Francisco, California, United States
Industries: Banking, Financial Services, Personal Finance
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GoodApril
GoodApril is a TechStars-backed tax planning startup.
Founder(s): Benny Joseph, Mitchell Fox
Location: San Francisco, California, United States
Industries: Finance, Personal Finance, Software
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Claimdog
Claimdog helps consumers claim their hard-earned money. It’s the simplest, most user-friendly way to claim your property from the state.
Founder(s): Devin Finzer, Manu Lakkur
Location: San Francisco, California, United States
Industries: Financial Services, FinTech, Personal Finance
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Pinglend
Pinglend offers a lending platform designed to collateralize assets to get high monthly credit limits.
Founder(s): James Savoldelli
Location: San Francisco, California, United States
Industries: Financial Services, Lending, Personal Finance
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Esurance
Esurance provides personal auto insurance direct to consumers online and through select agents, including sister company, Answer Financial.
Founder(s): Chuck Wallace, Huyen Bui, Jeffrey Goodman, John-Bernard Duler
Location: San Francisco, California, United States
Industries: Auto Insurance, Automotive, FinTech, Personal Finance
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Littlefund
Littlefund is a smart gifting and savings app for parents to build their child’s financial journey with ease.
Founder(s): Isaac Dressman, Mimi Chan
Location: San Francisco, California, United States
Industries: Banking, Financial Services, FinTech, Personal Finance
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Guide Financial
Software that enables financial advisors and institutions to help clients build assets and manage their full financial lives
Founder(s): Scott Burns, Uri Pomerantz
Location: San Francisco, California, United States
Industries: Financial Services, FinTech, Personal Finance, SaaS
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PocketVC
PocketVC is an online platform that allows investing in early-stage technological startups with small cheques as little as $100.
Founder(s): Chinara A.
Location: San Francisco, California, United States
Industries: Angel Investment, Crowdfunding, Finance, Financial Services, FinTech, Funding Platform, Incubators, Personal Finance, Trading Platform, Venture Capital
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Credit.com
We make credit ridiculously simple so consumers can make smarter financial decisions
Founder(s): Adam K Levin, Adam Levin, Adam Levin, Todd Meagher
Location: San Francisco, California, United States
Industries: Content, Credit, Finance, Financial Services, Personal Finance
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NextAdvisor
NextAdvisor.com provides independent reviews of consumer services. The company’s mission is to help consumers save money and improve their
Founder(s): R. Erik Larson
Location: San Francisco, California, United States
Industries: Consumer, Cryptocurrency, Finance, Internet, Personal Finance, Wealth Management
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Alka
Alka is a tool that offers a productive way to manage finances.
Founder(s): Danny Smith, Tony Xiao
Location: San Francisco, California, United States
Industries: FinTech, Personal Finance, Productivity Tools
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Plenty Finance
Anxiety-free budgeting for freelancers
Founder(s):
Location: San Francisco, California, United States
Industries: Consumer Software, Freelance, Personal Finance
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Recoup
Recoup is a mobile application platform that analyzes data points on banking, wealth management, capital markets, lending, and insurance.
Founder(s): Michael Dean Ferguson
Location: San Francisco, California, United States
Industries: Analytics, Apps, Finance, Financial Services, FinTech, Insurance, Personal Finance
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Twine
Twine is the first saving and investing app built for two.
Founder(s): Scott Burns, Uri Pomerantz
Location: San Francisco, California, United States
Industries: Financial Services, FinTech, Personal Finance
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Do Good Points
Do Good Points is a fintech-enabled marketplace modernizing charitable giving.
Founder(s): Andy Choi
Location: San Francisco, California, United States
Industries: Loyalty Programs, Marketing, Marketplace, Non Profit, Personal Finance, Social Impact
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SavingsOak
Save Today. Invest in tomorrow.
Founder(s): Neeraj Mathur, SP Sethi
Location: San Francisco, California, United States
Industries: Financial Services, FinTech, Health Care, Health Insurance, Personal Finance
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Coinance
Making crypocurrencies easy and accessible for everyone.
Founder(s): Dave McGibbon, Felix Gerlach, Mathias J. Klenk
Location: San Francisco, California, United States
Industries: Blockchain, Finance, FinTech, Personal Finance
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AskSebby
AskSebby is your smart, deal-seeking, finance savvy friend that does the homework for you.
Founder(s): Mandy Hong, Sebastian Fung
Location: San Francisco, California, United States
Industries: Advice, Consumer, Financial Services, FinTech, Personal Finance, Software
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Wesabe
Wesabe is a personal finance management website designed to help users manage their daily finance.
Founder(s): Jason Knight, Marc Hedlund
Location: San Francisco, California, United States
Industries: Finance, Financial Services, Personal Finance
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SilverWiz
SilverWiz is a company which develops finance app for iPhone
Founder(s): Iliya Yordanov
Location: San Francisco, California, United States
Industries: Finance, FinTech, Personal Finance
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MoneyWiz
MoneyWiz is an app that provides money management solutions.
Founder(s):
Location: San Francisco, California, United States
Industries: FinTech, Mobile Apps, Personal Finance
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Prosperety Technologies Inc
Prosperety pays off consumer debt with advertising revenue.
Founder(s): Darren Black
Location: San Francisco, California, United States
Industries: Communities, Finance, Financial Services, FinTech, Internet, Personal Finance
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Centsibly
Centsibly is a personal finance app that gives you unmatched flexibility and control over how you track your money.
Founder(s): Natalee McIntyre
Location: San Francisco, California, United States
Industries: Apps, Finance, Financial Services, FinTech, Personal Finance
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Dobot
Dobot (“The Robot for Your Dough”) is the Mobile Personal Financial Advisor Created for Millennials
Founder(s): Brad Pope, Brian Davis, John Longley
Location: San Francisco, California, United States
Industries: Finance, FinTech, Personal Finance
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Logic0x LLC
Venture Capital Firm and Financial Technology Company
Founder(s): No one Here
Location: San Francisco, California, United States
Industries: Artificial Intelligence, Bitcoin, Financial Exchanges, Financial Services, FinTech, Personal Finance, Software, Stock Exchanges, Trading Platform, Virtual Currency
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UnitedFinances.com
Free online loan comparison service
Founder(s):
Location: San Francisco, California, United States
Industries: E-Commerce, Finance, Financial Services, FinTech, Personal Finance
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Zavvo
Zavvo is your credit card’s new best friend. Real-time purchase alerts, smart reminders, powerful search, and more.
Founder(s):
Location: San Francisco, California, United States
Industries: FinTech, Personal Finance
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Heroic Finance
Heroic Finance offers zero interest alternatives to short term personal loans.
Founder(s): Abhishek Punia, Chris Terry
Location: San Francisco, California, United States
Industries: Financial Services, Lending, Personal Finance
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321Lend, Inc.
321Lend, Inc. was formed in early 2014 in San Francisco, CA by three experienced professionals in finance, technology and management.
Founder(s): Chris Wu, Johnny Tong, Shin Hwang
Location: San Francisco, California, United States
Industries: Financial Services, FinTech, Personal Finance, Venture Capital
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wellfy LLC
It’s time to take control of your financial well-being!
Founder(s): Howard Chan
Location: San Francisco, California, United States
Industries: Financial Services, FinTech, Personal Finance
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expensr
Expensr provides online budgeting and financial planning tools that help users manage their money in a single place.
Founder(s): Reman Child, Shawn Gupta
Location: San Francisco, California, United States
Industries: Advice, Finance, FinTech, Personal Finance
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CalcMoolator
CalcMoolator provides free, tool that helps to calculate mortgage payment, compare job opportunities, make financial decisions.
Founder(s):
Location: San Francisco, California, United States
Industries: Finance, Personal Finance
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BMcB
BMcB is a minority-owned financial services firm that focuses on public finance.
Founder(s):
Location: San Francisco, California, United States
Industries: Finance, Financial Services, Personal Finance
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Student Loans Guy
Student Loans Guy helps people save money on student loans by recommending a personalized loan repayment plan.
Founder(s): Brandon Yahn
Location: San Francisco, California, United States
Industries: Financial Services, FinTech, Higher Education, Personal Finance
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fiskal
a fitness tracker for your money
Founder(s):
Location: San Francisco, California, United States
Industries: FinTech, Personal Finance
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NerdWallet
NerdWallet develops a financial platform to help people find the right credit cards and mortgage rates.
Founder(s): Jacob Gibson, Tim Chen
Location: San Francisco, California, United States
Industries: Consumer, Financial Services, Internet, Personal Finance
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Lending Club
Lending Club is an online financial community that brings together creditworthy borrowers and savvy investors.
Founder(s): John Donovan, Renaud Laplanche, Soul Htite, Soul Htite
Location: San Francisco, California, United States
Industries: Consumer Lending, Credit, Finance, Financial Services, FinTech, Lending, Peer to Peer, Personal Finance
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Credit Karma
Credit Karma offers a range of tools and personalized recommendations designed to help customers make the most of their money.
Founder(s): Kenneth Lin, Nichole Mustard, Ryan Graciano
Location: San Francisco, California, United States
Industries: Credit, Finance, Financial Services, FinTech, Personal Finance
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CreditZeal
CreditZeal provides free and independent advice on how to repair and improve your credit score.
Founder(s):
Location: San Francisco, California, United States
Industries: Personal Finance
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L Squared Wealth Management
L Squared Wealth Management is a financial planning and Investment management company.
Founder(s):
Location: San Francisco, California, United States
Industries: Finance, Financial Exchanges, Financial Services, Personal Finance
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mmpersonalloans.com
mmpersonalloans offers personal, payday, home, auto, and bad credit loans to individuals.
Founder(s):
Location: San Francisco, California, United States
Industries: E-Commerce, Finance, Personal Finance
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FairFinance
Inclusive access to exclusive financial services.
Founder(s):
Location: San Francisco, California, United States
Industries: Finance, Financial Services, FinTech, Internet, Mobile, Personal Finance
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Reesorz.com
Reesorz is an online financial services directory.
Founder(s):
Location: San Francisco, California, United States
Industries: Financial Services, Personal Finance
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Stilt
Stilt offers financial services for immigrants, visa holders, and the underserved.
Founder(s): Priyank Singh, Rohit Mittal
Location: San Francisco, California, United States
Industries: Financial Services, FinTech, Lending, Personal Finance
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