Shantel
Key Takeaways
- Prismatic, a leading embedded integration platform, introduces its embedded integration designer, marking a significant advancement in the embedded iPaaS market.
- The new feature enables B2B SaaS teams to offer customized integrations to meet specific customer needs, enhancing the user experience.
- Prismatic’s embedded marketplace and designer together create a comprehensive integration hub, streamlining integration self-service for B2B SaaS products.
SAN FRANCISCO, Aug. 10, 2023 /PRNewswire-PRWeb/ – Prismatic, a trailblazer in the embedded integration platform arena, announces the launch of its cutting-edge embedded integration designer. This innovation underscores Prismatic’s commitment to empowering B2B SaaS companies to deliver an unparalleled user experience through seamless integrations.
Prismatic’s embedded integration platform, known as embedded iPaaS, revolutionizes how SaaS teams build, manage, and enable integrations at scale. This platform has already gained immense traction, attracting SaaS product and engineering teams spanning startups to Fortune 100 companies across various software verticals.
The unveiling of the embedded designer is a pivotal outcome of Prismatic’s unwavering dedication to simplifying the process for B2B SaaS teams to establish integrations that seamlessly connect their products with other applications their customers rely on.
Together, Prismatic’s embedded marketplace and the newly launched embedded designer form a comprehensive integration hub for B2B SaaS products, taking the concept of integration self-service to unprecedented heights.
By utilizing Prismatic’s embedded marketplace, SaaS teams can present a catalog of out-of-the-box integrations, enabling customers to configure, browse, and independently activate these integrations. Now, with the embedded designer, SaaS teams can elevate the integration experience by allowing customers to create their own tailor-made integrations.
Unlocking the Benefits for B2B SaaS Teams
The introduction of the embedded integration designer introduces a range of advantages for B2B SaaS teams:
- Attracting and Retaining Enterprise Customers: Businesses with intricate integration needs can be catered to effectively, making it easier to onboard and retain enterprise clients.
- Strategic Engineering Allocation: Engineering efforts can be focused on creating integrations that cater to a broader customer base while still accommodating bespoke integration requests.
- Enhancing Value and Engagement: Transforming a product into the integration engine of customers’ tech ecosystems adds value and strengthens customer loyalty.
Marcus Edgington, Prismatic’s Director of Product, emphasizes the significance of the embedded designer: “Embedded designer is a major advancement for Prismatic and for the embedded iPaaS market as a whole. Our customers and the evolving SaaS landscape have highlighted the essential role of embedded designer in today’s embedded iPaaS ecosystem. With the embedded marketplace and designer working in tandem, Prismatic offers a holistic solution for diverse integration scenarios, spanning from standardized integrations serving hundreds of customers to unique integrations tailored for a single client.”
The embedded designer is available immediately as part of the Prismatic platform for SaaS teams seeking streamlined integration provisioning for their customers. For those interested in delving deeper into this innovation, an upcoming webinar is on the horizon, along with an opportunity to request a live demo.
About Prismatic
Prismatic emerges as the quintessential integration platform for B2B software companies. It offers a swift pathway to building integrations that seamlessly link customers’ applications. Furthermore, Prismatic enriches products with a native integration marketplace. Covering every aspect of integration, Prismatic’s comprehensive embedded iPaaS solution includes an intuitive integration designer, an embedded integration marketplace, deployment and support of integrations, and a specialized cloud infrastructure. Designed with developers in mind, Prismatic is tailored to align with diverse software development approaches.
Enabling Seamless Integration with Expertise
Prismatic’s launch of the embedded integration designer exemplifies the company’s commitment to enhancing the landscape of B2B SaaS integrations. The integration marketplace and designer together offer a powerful toolkit for SaaS companies to streamline integration management and customization. By catering to the specific integration needs of enterprise clients and fostering user engagement, Prismatic stands as a guiding light for B2B SaaS companies in their pursuit of seamless and efficient integrations.
