At Best Startup California we track over 300,000 Californian startups and over 1,500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and organisations we think deserve more appreciation than they are currently getting.
We’ve ranked the top 101 Toys companies in California, United States. The companies, startups and institutions listed in this article are all exceptional companies, well worth a follow. We have included links to their websites, socials and CrunchBase (if you’re interested in their financials).
We selected the organisations listed in this article based on:
- Track record
- Executive leadership
- Market share
- Innovation
- ESG rating
Our Data – We source our data from OSINT (open source intelligence) and public directories such as Crunchbase, SemRush and many more. The data from these sources should be treated with a degree of caution and verified yourself.
Top Toys Companies & Startups (California, United States)
CRAVE
Crave is a lifestyle brand that offers sex toys through designed, discreet, and luxurious vibrators.
Founder(s): Michael Topolovac, Ti Chang, William Araújo
Location: San Francisco, California, United States
Industries: E-Commerce, Lifestyle, Sex Tech, Toys, Young Adults
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WOWCube® System (CubiOs Inc.)
WOWCube system is a puzzle cube with tangible interface where virtual gameplay is controlled by physically tilting, twisting shaking.
Founder(s): Anna Prasikova, Ilya Osipov, Max Filin, Savva Osipov, Semyon Orlov
Location: San Rafael, California, United States
Industries: Console Games, Consumer Electronics, Education, Edutainment, Electronics, Gaming, STEM Education, Toys, Video Games
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Pley
Pley offers a toy subscription service.
Founder(s): Elina Furman, Ranan Lachman
Location: Santa Clara, California, United States
Industries: Collaborative Consumption, Marketplace, Subscription Service, Toys
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Toybox Labs
Unlocking the power of 3d printing for everyday people
Founder(s): Andy Pavia, Ben Baltes, Jenn Chin, Zachary Oligschlaeger
Location: Oakland, California, United States
Industries: 3D Printing, 3D Technology, Toys
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Jakks Pacific
JAKKS Pacific designs, develops, produces, and markets consumer products for kids.
Founder(s): Stephen G. Berman
Location: Santa Monica, California, United States
Industries: Electronics, Green Consumer Goods, Manufacturing, Toys
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GoldieBlox
GoldieBlox a children’s multimedia company out to show the world that girls deserve more choices than dolls and princesses.
Founder(s): Beau Lewis, Debbie Sterling
Location: Oakland, California, United States
Industries: Digital Media, Mobile, Toys
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Square Off
Building skills through play
Founder(s): Aatur Mehta, Bhavya Gohil
Location: Mountain View, California, United States
Industries: EdTech, Internet of Things, Robotics, Toys
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TapZen
TapZen creates unforgettable games for iOS and Android tablets.
Founder(s): Amir Rahimi, Mike Verdu
Location: Los Angeles, California, United States
Industries: Casual Games, PC Games, Social, Toys
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Seedling
Seedling engages in creating products that encourage families to build, imagine, and play together.
Founder(s): Phoebe Hayman
Location: Los Angeles, California, United States
Industries: Augmented Reality, Toys, Virtual Reality
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Ozobot
Ozobot & Evollve is a company built around the idea that blends creative thinking with business disciplines to bring new ideas to market.
Founder(s): Nader Hamda
Location: Redondo Beach, California, United States
Industries: EdTech, Robotics, Toys
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Mattel
Mattel is the worldwide leader in the design, manufacture, and marketing of toys and family products.
Founder(s): Elliot Handler, Harold Matson
Location: El Segundo, California, United States
Industries: Consumer Goods, Manufacturing, Online Games, PC Games, Toys
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EQtainment
EQtainment is to improve emotional intelligence globally by creating fun and simple tools for practicing social skills and better behavior.
Founder(s): Sofia Dickens
Location: Manhattan Beach, California, United States
Industries: Consumer Goods, Gaming, Retail, Toys
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Spiral Toys
Spiral Toys is a California-based company dedicated to developing, marketing, and selling products.
Founder(s): Mark Meyers
Location: Westlake Village, California, United States
Industries: Marketing, PC Games, Toys
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ThoughtFull Toys
ThoughtFull Toys is the inventor and creator of unique toy car products.
Founder(s): Brian Gulassa, David Silverglate, Trevor Hite
Location: Santa Cruz, California, United States
Industries: Consumer Goods, Manufacturing, Toys
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Tenka Labs
Tenka Labs develops innovative STEM toys for Makers ages 8 and up.
Founder(s): John Schuster, Nate MacDonald
Location: Sausalito, California, United States
Industries: Hardware, STEM Education, Toys
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DXTR Labs, Inc
DXTR Labs creates standard toys, with smart building blocks that collects data about children’s performances.
Founder(s): Frederik S Nielsen, Kenneth Madsen, Mikkel Moos
Location: Menlo Park, California, United States
Industries: EdTech, Internet of Things, Life Science, Medical Device, Serious Games, Toys
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Fitzroy Toys
Fitzroy Toys is the only platform designed specifically to bring together the toy industry.
Founder(s): Stefanie Botelho
Location: Los Angeles, California, United States
Industries: Shopping, Toys, Wholesale
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Thinker-Tinker
Consumer product, family technology, subscription, edu-tainment.
Founder(s): Yuting Su
Location: Pasadena, California, United States
Industries: Children, Consumer, Education, Family, Media and Entertainment, Toys
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Build & Imagine
Build & Imagine creates magnetic building sets that inspire storytelling.
Founder(s): Laurie Peterson
Location: Berkeley, California, United States
Industries: Consumer, Industrial, Toys
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Gengirl Media
Gengirl Media is a toy and media company that aims to create brands that inspire and educate.
Founder(s): Gina Heitkamp, Jenae Heitkamp
Location: Irvine, California, United States
Industries: Digital Media, Toys
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Quic Trade
Localized, peer to peer marketplace for physical goods
Founder(s): Raghav Nath, Shoanak Mallapurkar, Zachary Hanson
Location: Los Angeles, California, United States
Industries: E-Commerce, Fashion, Internet, Marketplace, Mobile, Mobile Payments, Retail, Ticketing, Toys
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Kidbee
Kidbee incentivizes learning with tangible rewards.
Founder(s): Vasily Trofimchuk
Location: San Jose, California, United States
Industries: Children, Edutainment, Language Learning, Mobile Apps, Toys
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The SmartBlock
Smart Blocks for Building Own Robot Toys
Founder(s): Doğuş Cendek, Hüseyin Ulvi Aydoğmuş, Ozgür Bostan
Location: San Francisco, California, United States
Industries: Education, Hardware, Internet of Things, Robotics, Toys
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DigiPuppets
DigiPuppets offers an engaging, educational, socially-conscious character brand and play experience specifically designed for mobile.
Founder(s): Brendan Green, Dan Clay, Matthew Newcomb
Location: San Francisco, California, United States
Industries: Apps, Digital Media, EBooks, Hardware, Mobile, Toys
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LeapFrog
LeapFrog creates award-winning educational solutions that delight, engage and inspire children to reach their potential.
Founder(s): Michael C. Wood, Robert Lally
Location: Emeryville, California, United States
Industries: Toys
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Fuzzy Flyers
Fuzzy Flyers is a San Francisco based startup setting out to create techy-toys for the modern kid.
Founder(s): Brenden McMorrow, Jack Miller
Location: Redwood City, California, United States
Industries: Toys
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MGA Entertainment
MGA Entertainment is a manufacturer of children’s toys and entertainment products founded in 1979.
Founder(s): Isaac Larian
Location: Chatsworth, California, United States
Industries: Children, Gaming, Manufacturing, Toys
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Double Fine Productions
Double Fine Productions is an independent game development studio based in San Francisco, California.
Founder(s): Tim Schafer
Location: San Francisco, California, United States
Industries: Comics, Gaming, Toys
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PupBox
Everything new puppy owners need on a monthly basis. Puppyhood is hard, PupBox makes it easier.
Founder(s): Ariel Zvaifler, Ben Zvaifler
Location: San Marcos, California, United States
Industries: E-Commerce, Education, Personalization, Toys
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4sgm.com
4sgm.com is a wholesaler of consumer goods and toys.
Founder(s):
Location: Los Angeles, California, United States
Industries: Consumer Goods, E-Commerce, Toys, Wholesale
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Happy Toys
Happy Toy Machine is a website that enables users to create their own custom plush toys online.
Founder(s): Scott Schube
Location: Milpitas, California, United States
Industries: E-Commerce, Toys
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Timbuktu Labs
Timbuktu Labs develops an educational application that enables children to play games, read news, and view beautiful pictures.
Founder(s): Elena Favilli, Francesca Cavallo
Location: San Francisco, California, United States
Industries: Apps, Education, iOS, Parenting, Publishing, Toys
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FatRedCouch
FatRedCouch develops interactive applications, books, episodes, and games to connect brands, companies, and authors with new audiences.
Founder(s): Nicole Lundeen
Location: San Rafael, California, United States
Industries: Apps, Digital Media, EdTech, Mobile, Toys
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M&J Toys
M&J Toys is a wholesale distributer that offers a complete portfolio of novelties, toys, gifts and die-cast model cars to its customers.
Founder(s):
Location: City Of Industry, California, United States
Industries: Gift, Toys, Wholesale
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Denizen
Denizen is social media platform.
Founder(s):
Location: San Francisco, California, United States
Industries: 3D Technology, Banking, Cryptocurrency, Toys
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BooBear Factory
Boo Bear Factory Bring Giant Teddy Bears To Life to put a smile on your loved ones faces.
Founder(s):
Location: Rancho Cucamonga, California, United States
Industries: Toys
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ENTERTAINMENT EARTH
ENTERTAINMENT EARTH been the collector’s source for hot action figures, toys, collectibles, and gifts.
Founder(s):
Location: Valley Village, California, United States
Industries: Toys
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Canticos
Canticos is a baby brand bringing to life beloved nursery rhymes and songs via apps, books, videos, and more.
Founder(s): Carlos Hoyos, Nuria Santamaria Wolfe, Steven Wolfe Pereira, Susie Jaramillo
Location: San Francisco, California, United States
Industries: Apps, Baby, Consumer, EBooks, Education, Media and Entertainment, Toys, Video
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Green Toys
Green Toys is an online retail store that manufactures and supplies eco-friendly kids products and accessories.
Founder(s):
Location: Sausalito, California, United States
Industries: Delivery, E-Commerce, Manufacturing, Toys
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Playper
Playper is a unique and exciting subscription box for kids, combines physical toys with digital games and stories.
Founder(s): Michael Bruza, Susy Christiansen, Webb Knudsen
Location: Los Gatos, California, United States
Industries: Augmented Reality, Digital Entertainment, Gaming, Toys
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Bimi Boo
Bimi Boo specializes in designing and engineering for child’s learning.
Founder(s):
Location: Los Angeles, California, United States
Industries: Service Industry, Software, Toys
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FooPets
FooPets is a manufacturer and supplier of virtual puppies and kittens.
Founder(s): Ron Hornbaker
Location: Redwood City, California, United States
Industries: Health Care, Manufacturing, Pet, Toys
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World Tech Toys
World Tech Toys is a retailer of drones and remote control toys.
Founder(s):
Location: Valencia, California, United States
Industries: Drones, Retail, Toys
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Hoppi Box
Hoppi Box is a subscription service that delivers eco-friendly, organic and BPA-free toys customized to the baby’s developmental stages.
Founder(s):
Location: San Francisco, California, United States
Industries: Baby, Delivery, E-Commerce, Retail, Subscription Service, Toys
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Tedi
High level Artificial Intelligence Healt
Founder(s): Morena Šimatić
Location: San Francisco, California, United States
Industries: Artificial Intelligence, Health Care, Machine Learning, News, Software, Toys
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Dazadi
Dazadi was founded to bring friends and family together with fun, interactive, classic, products for in and around the home.
Founder(s):
Location: Los Angeles, California, United States
Industries: Outdoors, Social, Toys
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LOL Esports
LoL esports represents professional League of Legends, an online game, on a global scale.
Founder(s):
Location: Los Angeles, California, United States
Industries: Gaming, Sports, Toys
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Super Math World
Super Math World is a community-based gaming platform that publishes educational games.
Founder(s): Vivian Tan
Location: Mountain View, California, United States
Industries: Education, Gaming, STEM Education, Toys
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Hyperkin
Hyperkin designs and manufactures video gaming peripherals and accessories for current gen and retro consoles.
Founder(s): Leo Saleh, Steven Mar
Location: South El Monte, California, United States
Industries: Consumer Electronics, Toys, Video Games
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FinGears
FinGears are the new evolution of fidgets
Founder(s): Denis Okhrimenko
Location: Burlingame, California, United States
Industries: Toys
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Bluefin Distribution
Bluefin Distribution is a distributor of toys, collectibles, novelty and hobby products.
Founder(s):
Location: Anaheim, California, United States
Industries: E-Commerce, Toys, Wholesale
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Floatie Kings
Floatie Kings is a seller of inflatable swimming pool toys and floats.
Founder(s):
Location: Los Angeles, California, United States
Industries: Swimming, Toys, Water
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Wham-O
Wham-O, Inc. continues to delight and surprise the world with its toys.
Founder(s): Arthur Spud Melin, Richard Knerr
Location: Woodland Hills, California, United States
Industries: Consumer Goods, Lifestyle, Toys
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Projectagram
Projectagram is an online platform and mobile app that allows customers to upload photos.
Founder(s): Guy Shahine
Location: San Francisco, California, United States
Industries: Consumer, Consumer Goods, E-Commerce, Mobile Apps, Software, Toys
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Rokenbok
Rokenbok’s award-winning Building Sets teach kids to make things that do things with construction toys that promote child learning.
Founder(s): Paul Eichen
Location: Solana Beach, California, United States
Industries: Toys
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North South Studios
Mobile apps, augmented reality platform with robust SDK, software development
Founder(s): William Newell
Location: Los Angeles, California, United States
Industries: Augmented Reality, Consumer Software, EdTech, Software, Software Engineering, Test and Measurement, Toys, Training
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Sexy Daily Deals
Sexy Daily Deals is a web platform that allows users to discover and buy sex toys, erotic fiction, adult video content and more.
Founder(s): Pedro Payton
Location: Beverly Hills, California, United States
Industries: E-Commerce, Search Engine, Toys
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Living Textiles Co.
Living Textiles Co. is a baby lifestyle brand and creative design house headquartered in Southern California.
Founder(s):
Location: Tustin, California, United States
Industries: Baby, Product Design, Textiles, Toys
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CelebriDucks
Creators of Celebrity Rubber Ducks, the only rubber duck manufactuer in the USA, and the top custom duck manufactuer in the world.
Founder(s): Craig Wolfe
Location: San Rafael, California, United States
Industries: Baby, Collectibles, Manufacturing, Music, Plastics and Rubber Manufacturing, Sports, Toys
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Petlou
Petlou creates and manufactures dog toys.
Founder(s):
Location: Rancho Cucamonga, California, United States
Industries: Manufacturing, Pet, Retail, Toys
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Bluefin Brands
Bluefin Brands is an online store that supplies a wide range of toys, collectibles, novelty, and hobby products.
Founder(s):
Location: Anaheim, California, United States
Industries: E-Commerce, Retail, Shopping, Toys
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One Fast Cat
One Fast Cat design and develop products for cats.
Founder(s):
Location: Camarillo, California, United States
Industries: E-Commerce, Pet, Sales, Toys
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California Creations
California Creations is an online portal that markets collectible and plastic wind-up toy made of translucent plastic for more comfort.
Founder(s):
Location: Tustin, California, United States
Industries: Online Portals, Plastics and Rubber Manufacturing, Toys
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ToyZoo
ToyZoo is a website where users can purchase a variety of children’s toys.
Founder(s): Jay Demircift
Location: Costa Mesa, California, United States
Industries: E-Commerce, Toys
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Tag Toys
TAG Toys designs toys using state-of-the-art technology to help children stimulate sensory-motor skills and thinking abilities.
Founder(s): Lawrence Mestyanek
Location: Compton, California, United States
Industries: Children, Education, Toys
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Moosh Walks
Moosh Walks is a transmedia brand focused on girl empowerment through storytelling & innovative product design.
Founder(s): Olga Kay
Location: Los Angeles, California, United States
Industries: E-Commerce, Education, Fashion, Media and Entertainment, Mobile Apps, Retail, Toys, Wearables
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Toybox Labs
Toybox Labs is an online marketplace for toys.
Founder(s):
Location: Oakland, California, United States
Industries: 3D Printing, E-Commerce, Media and Entertainment, Printing, Retail, Toys
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Aerobie, Inc.
Aerobie brand sport toys have been known to provide exciting performance while encouraging physical activity involving skill and exercise.
Founder(s):
Location: Palo Alto, California, United States
Industries: Toys
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Flowtoys
Flowtoys produces quality flow arts and juggling props for the benefit of users.
Founder(s):
Location: Emeryville, California, United States
Industries: Art, Children, Fashion, Toys
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Monogram International
Monogram International provides wide variety of licensed giftware, toys, aged collectibles and souvenirs for children and adults.
Founder(s):
Location: Walnut, California, United States
Industries: Gift, Toys
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Monsters In Motion
Monsters In Motion is a retail company that provides finest in movie & television memorabilia & collectibles including model hobby kits.
Founder(s):
Location: Placentia, California, United States
Industries: Marketing, Retail, Toys
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Asmodee North America
Asmodee is a collection of resources designed to support retailers, distributors, and other hobby games industry professionals.
Founder(s):
Location: Roseville, California, United States
Industries: Gaming, Gift, Retail, Toys
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KidFocus
KidFocus is an online store for children’s toys.
Founder(s):
Location: Van Nuys, California, United States
Industries: Children, E-Commerce, Toys
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Hansen
Hansen is the original exhibit manufacturer and supplier, offering a complete portfolio of games, toys and gift products.
Founder(s):
Location: Petaluma, California, United States
Industries: Gift, Manufacturing, Toys
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Shore Buddies
Shore Buddies is an online store that sells stuffed animals made from recycled plastic bottles.
Founder(s):
Location: San Diego, California, United States
Industries: E-Commerce, Shopping, Toys
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Scentco
Scentcos is a fundraising company that specializes in providing innovative products including pens, crayons, stickers, and plush.
Founder(s):
Location: Santee, California, United States
Industries: E-Commerce, Retail, Toys, Wholesale
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Wildlife Tree
Wildlife Tree is a retail company focused on selling wildlife-themed toys and animal-themed pretend play items.
Founder(s):
Location: Torrance, California, United States
Industries: Children, Education, Retail, Toys
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Kooba
KOOBA is a magnetic target game that can be played indoors or outdoors.
Founder(s):
Location: San Francisco, California, United States
Industries: Toys
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Woot Bear
Woot Bear is a Collectible Designer Toy Store and Art Gallery.
Founder(s):
Location: San Francisco, California, United States
Industries: Art, Collectibles, Toys
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Surprise Pawty
Monthly subscription box of unique and personalized gifts for modern dog parents and their dogs.
Founder(s):
Location: Los Angeles, California, United States
Industries: E-Commerce, Pet, Subscription Service, Toys
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PYS.com
PYS.com is an e-commerce store that provides sneakers, clothes, watches, and accessories products.
Founder(s):
Location: Walnut, California, United States
Industries: E-Commerce, Sales, Shoes, Toys
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Kess Co
Kess focuses on generating new and engaging play patterns for kids and adults of all ages, as well as modernizing existing play patterns.
Founder(s): Alex Kessler
Location: Los Angeles, California, United States
Industries: Consumer Goods, Retail, Toys
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Flying Colors Toys
Flying Colors Toys, Inc. manufactures activity kits, writing instruments, school bags, toys, clay products, lunch boxes, puzzles.
Founder(s):
Location: Malibu, California, United States
Industries: Leisure, Manufacturing, Toys
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BalliGifts-online
BalliGifts is an online marketplace for party supplies, mouse pads, toys, gifts, watches, pin back buttons, and other items for kids.
Founder(s):
Location: San Bernardino, California, United States
Industries: E-Commerce, Fashion, Internet, Toys
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XenonProject.com
XenonProject.com is a toy and hobby company that is dedicated to delivering a wide range of quality remote control products.
Founder(s):
Location: El Monte, California, United States
Industries: E-Commerce, Retail, Toys
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Cannection
Cannection is an online platform that assists users with finding recreational cannabis suppliers in their area.
Founder(s):
Location: Santa Rosa, California, United States
Industries: Cannabis, Dating, Gaming, Toys
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Genesis
Genesis designs, develops, and markets hi-tech children’s entertainment products.
Founder(s):
Location: Los Angeles, California, United States
Industries: Digital Entertainment, Toys
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Maker Shed
Maker Shed is an online store that offers a collection of books, kits, robots, microcontrollers, electronics, craft tools, and more.
Founder(s):
Location: Santa Rosa, California, United States
Industries: E-Commerce, Toys
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IWISH
IWISH is dealing with online toys sales.
Founder(s):
Location: San Francisco, California, United States
Industries: Children, E-Commerce, Gift, Toys
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Redicol
Redicol is a supplier company of children’s products.
Founder(s):
Location: Bodega, California, United States
Industries: Children, Logistics, Supply Chain Management, Toys
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Artifact Puzzles
Artifact Puzzles designs, makes and sells artsy laser-cut wooden jigsaw puzzles.
Founder(s):
Location: Menlo Park, California, United States
Industries: E-Commerce, Retail, Toys
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Charisma Brands
Charisma Brands is a toys, fashion jewelry, collectibles and other consumer products company.
Founder(s):
Location: Laguna Hills, California, United States
Industries: Consumer Goods, Toys
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Dr. Toy
Dr. Toy is a provider of children’s toys, plays, games and products.
Founder(s):
Location: San Francisco, California, United States
Industries: Children, Retail, Toys
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Empath Interactive, Inc.
Smart Toys, Consumer Electronics
Founder(s): Patrick Chiang
Location: San Mateo, California, United States
Industries: Consumer Electronics, Toys
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ZombieSmith
ZombieSmith is an online toy store that offers fantasy, sci-fi and historical miniatures.
Founder(s):
Location: Oakland, California, United States
Industries: E-Commerce, Toys
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Sarah’s Silks
Sarah’s Silks is the company where they sell play silks, capes, fairy dresses, streamers, and other toys.
Founder(s):
Location: Graton, California, United States
Industries: E-Commerce, Retail, Shopping, Toys
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Dcart
Dcart provides innovative products and services such as autonomous mobility and carts.
Founder(s):
Location: Los Angeles, California, United States
Industries: Product Design, Toys
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Treat Street
Treat Street is an eCommerce firm.
Founder(s):
Location: Los Angeles, California, United States
Industries: E-Commerce, Retail, Sales, Toys
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Herrington Teddy Bears
Herrington Teddy Bears specializes in designing and developing plush toys, collectibles and souvenirs for its customers.
Founder(s):
Location: Newport Beach, California, United States
Industries: E-Commerce, Sales, Toys
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Plushland
Plushland is the home of stuffed plush animals and works with non-profit groups to help fundraisers.
Founder(s):
Location: Ontario, California, United States
Industries: Toys
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Cartwheel Kids
Cartwheel Kids is a toy company that prides itself on delivering quality toys at a great value.
Founder(s):
Location: Culver City, California, United States
Industries: Toys
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