DRINKS Empowers Imperfect Foods to Enter the World of Online Wine Sales

Pioneering Technology Unites Eco-Focused Grocer with the World of Sustainably Sourced Wines

Key Takeaways

  • Innovative Partnership: DRINKS, a trailblazer in alcohol e-commerce technology, is facilitating a groundbreaking collaboration between eco-forward online grocer Imperfect Foods and the world of wine. This marks Imperfect Foods’ first foray into selling wines online, aligning seamlessly with its eco-conscious principles.
  • Empowering E-commerce: DRINKS, through its innovative WaaS platform, is extending its expertise from powering Misfits Market’s wine program to now enable Imperfect Foods to offer a curated selection of organic and sustainable wines to its customers. This partnership not only broadens Imperfect Foods’ offerings but also supports its mission of reducing food waste through a “Rescued Wine” program.
  • Transformational Vision: The partnership between DRINKS and Imperfect Foods highlights the transformative potential of technology-driven collaborations in aligning business objectives and eco-friendly initiatives.

Unveiling a Revolutionary Partnership: DRINKS and Imperfect Foods

In a groundbreaking collaboration that underscores the power of innovative technology, DRINKS is paving the way for eco-forward online grocer Imperfect Foods to embark on a new journey: selling wines online. This transformative partnership is poised to revolutionize Imperfect Foods’ offerings while staying true to its eco-conscious values.

DRINKS’ Proven Expertise: Ushering in the Era of Online Wine Sales

DRINKS, a pioneer in the realm of alcohol e-commerce, has played a pivotal role in shaping the landscape of online wine sales. The company’s innovative and proprietary technology has powered Misfits Market’s wine program since early 2022, and now it is extending its expertise to Imperfect Foods through its WaaS (Wine as a Service) platform.

WaaS: Enabling Seamless Integration and Growth

At the heart of this partnership lies DRINKS’ revolutionary WaaS platform, designed to facilitate alcohol e-commerce for retailers, brands, and marketplaces. Through seamless plug-and-play integration, WaaS empowers businesses to offer a comprehensive selection of wines while ensuring order fulfillment and direct-to-home shipping. This is made possible through a network of licensed alcohol producers and retailers, bridging the gap between consumers and high-quality wines.

A Curated Selection: Aligning with Eco-Focused Principles

Imperfect Foods’ innovative approach to eco-focused sourcing is reflected in its curated wine selection. Just as the wines offered through Misfits Market adhere to sustainable practices, those featured on Imperfect Foods’ app and website are meticulously chosen to resonate with the core principles of both brands. This selection encompasses organic and sustainable options, delivered in eco-friendly packaging, from wineries committed to land preservation.

Rescued Wine: Supporting Eco-Friendly Initiatives

Beyond offering a curated wine selection, Imperfect Foods and DRINKS are joining forces to promote a “Rescued Wine” program. This initiative not only adds value to Imperfect Foods’ members but also supports its mission of reducing food waste. The “Rescued Wine” program features wines with labels that may have minor imperfections, offering these high-quality wines at a discounted rate. This unique approach aligns with the values of both Imperfect Foods and Misfits Market, creating a win-win scenario for both customers and the environment.

A Vision Shared: DRINKS’ Perspective

Zac Brandenberg, Co-Founder and CEO of DRINKS, emphasizes the scalability of the DRINKS WaaS Platform as it continues to empower partners to establish and expand their alcohol businesses. The successful execution of the wine program for Misfits Market served as a testament to DRINKS’ capabilities in driving growth for its clients. By now extending this expertise to Imperfect Foods, DRINKS underscores its commitment to enabling transformative partnerships.

Mission-Driven Innovation: Imperfect Foods’ Insight

Ian Swainson, VP of Strategy & Business Development at Misfits Market, sheds light on the significance of this partnership for Imperfect Foods. He acknowledges the complexity of the alcohol category’s regulatory and tax-compliance landscape and praises DRINKS for its role in navigating these intricacies. Swainson highlights how DRINKS has enabled Misfits Market to align its entry into the alcohol category with its eco-focused mission. With the same values in mind, Imperfect Foods is poised to offer its customers an equally enriching experience.

Empowering Every Business: Discover DRINKS WaaS® Platform

For those curious about the transformative capabilities of the DRINKS WaaS platform, the opportunity to explore its potential is now at hand. Aspiring partners can delve into the platform’s offerings and discover how it empowers businesses to venture into the world of alcohol commerce seamlessly. The platform’s ease of integration and comprehensive solutions make it a game-changer for any business seeking to tap into the alcohol market.

About DRINKS: Shaping the Future of Alcohol E-commerce

DRINKS is at the forefront of revolutionizing the $250 billion US alcohol market through innovative technology. By enabling alcohol e-commerce for leading retailers, online marketplaces, and alcohol companies, DRINKS simplifies complex regulatory processes with enterprise-grade technology. The company’s dedication to innovation is underscored by its use of AI, Machine Learning, and Computer Vision to enhance personalized shopping experiences and provide data-driven insights. With a commitment to excellence, DRINKS has earned recognition as a Top Place to Work by Built In LA and has been named one of America’s Best Startup Employers by Forbes.

The collaboration between DRINKS and Imperfect Foods is not just a technological innovation—it’s a testament to the transformative potential of partnerships driven by shared values. As technology continues to bridge gaps and create new possibilities, businesses like Imperfect Foods are poised to redefine customer experiences and make a lasting impact in their respective industries.

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