Leading Los Angeles Consumer Startups Elevating the Californian Market Landscape

Los Angeles, California is a vibrant arena for startup culture with a diverse range of companies sprouting within the city. This rich ecosystem of startups, especially those in the consumer industry, are creating remarkable strides and innovations. From social networking platforms to wellness and health companies, legal tech businesses and many more, these startups, all established in 2020 or later, are worth following.

Consumer trends are rapidly changing and these startups cater to the different needs and wants of today’s consumers. Most of them have leveraged digital and online platforms significantly to reach and build relationships with their audiences. Furthermore, these startups have showcased business models that not only thrive on innovation, but also exhibit an understanding of consumers’ shifting behaviors and needs.

Let’s delve into some of these noteworthy startups setting up shop in Los Angeles, California:


Founded by Andrey Andreev, Arthur Nugumanov and Rosette Pambakian, Stereo is an innovative social audio app allowing users to connect with diverse individuals worldwide. Utilizing their unique technology, Stereo automates the matching of discussion partners according to interests and listening history. The app caters to those seeking a guest or co-host for live shows. Twitter | Facebook | LinkedIn

People Clerk

People Clerk, the brainchild of founders Camila Lopez and Gustavo Lozano, is a legal tech startup that aids individuals without an attorney navigate through the complex California small claims process. It allows people to prepare, file, and serve their small claims lawsuit, and also create an evidence packet to improve their chances of winning. The app focuses on disputes under $10,000. Twitter | Facebook | LinkedIn

Redbird Ventures

Redbird Ventures, founded by Jason Rothberg, operates in the Consumer Applications, Food and Beverage, Information Technology, Internet, and Sales industries. LinkedIn

LIT Method

Founded by Justin Norris and Taylor Norris, LIT Method stands for Low Impact Training. Offering personal training, physical therapy, and injury prevention, the company is dedicated to procuring results and not injuries. The company also offers the LIT Strength Machine™ along with its digital memberships and integrated showroom studio experiences. Twitter | Facebook | LinkedIn

JLo Beauty

Co-founded by Alex Rodriguez, JLo Beauty is a beauty and cosmetics company located in Los Angeles, California. Twitter | Facebook | LinkedIn


Founded by David Friedrichs and Janine Aeroporos, Cerquler operates in the Consumer Goods, E-Commerce, and Home Decor industries. Twitter | Facebook | LinkedIn


Founded by Vanessa Dawson, Arber is a Consumer Goods company based in Los Angeles, California. Twitter | Facebook | LinkedIn


Founded by Fay Behbehani, Bonbuz is a purveyor of alcohol-free alchemy spirits that offer the buzz without the hangover. Their product is gluten and sugar-free, comprised of amino acids, nootropics, and adaptogens. This allows consumers to enjoy their parties and connect with others without any after effects. Their headquarters is in Los Angeles, California. Twitter | Facebook | LinkedIn

Style Union Home

Founded by Kym Gold, Style Union Home offers handmade tableware and artisanal accents. The company was founded in 2020 and is based in Los Angeles, California. LinkedIn


Co-founded by Jamison Pereira and Sarah Pura, Eddi designs and retails personal care products online. They offer a range of products including hand soap starter sets, soap dispensers, hand soap refill bundles and more. Facebook | LinkedIn


Founded by Colette Shelton, Chirpyest is a social shopping and sharing platform that enables users to earn money while they shop. The startup was established in 2020 and is headquartered in Beverly Hills, California. Twitter | Instagram | LinkedIn

These are just a few of the dynamic startups enlivening the Consumer industry sector in Los Angeles, California. As entrepreneurial spirit thrives in this city, consumers can surely look forward to more exciting products and services that cater to their evolving needs and preferences.

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