Shantel
Key Takeaways:
- Enji CO., a San Diego startup, has launched an AI brand voice generator, a first-of-its-kind tool designed for small businesses.
- The tool ensures brand voice consistency in all marketing content by employing AI copywriting technology.
- This solution aims to overcome small businesses’ biggest challenges—time and resource scarcity.
- Enji plans to continue developing new features specifically tailored to small businesses, to simplify marketing and accelerate customer growth.
About Enji CO.:
Enji is a tech startup launched in 2023 by Tayler Cusick Hollman and Owen Shaw. Recognized for its commitment to small businesses, Enji offers a robust suite of marketing tools designed to create and execute comprehensive marketing strategies aligned with brand needs. This suite, now enriched by the addition of the AI brand voice generator, positions Enji as a cutting-edge solution provider in the marketing sector.
The Game Changer: AI Copywriting Tool
In a world where discussions about AI echo in every boardroom, Enji CO. has taken a step forward by launching a unique AI-powered copywriting tool. This tool was designed with a focus on small businesses, ensuring that all their marketing content maintains a consistent brand voice and tone.
Users can generate a brand voice in two ways. They can either input a copy sample into the tool, or use Enji’s proprietary prompts to develop a voice and tone that accurately represents their business. Once the brand voice is established, the AI copywriting tool applies it to the copy while allowing for easy adjustments in tone and style based on the targeted customer persona.
Responding to Small Business Needs
The birth of this tool stems from Enji’s understanding of the challenges facing small businesses – namely, time and resource constraints. As co-founder and Chief Marketing Officer, Tayler Cusick Hollman explains, “AI has fundamentally changed the world of marketing, and small business owners are both curious about how it can help them and overwhelmed by the possibilities.” This AI copywriting tool enables business owners to execute marketing tasks effectively and in their own brand voice, reducing effort while maintaining authenticity.
The AI brand voice generator, following the Enji model, creates a business’ brand voice in minutes. This voice is then used for all marketing content, including blog and social media posts, thereby increasing efficiency.
Cusick Hollman noted, “Small business owners don’t just need to help them write copy quickly, they need something that creates value quickly.” With a vision to address this need, Enji’s AI tools not only help save time but also give businesses a competitive edge by crafting content in a unique brand voice.
Looking to the Future
Enji has set the stage for the future of marketing for small businesses, with plans to continually add new features to their platform. These features are exclusively designed to streamline marketing efforts and expand the customer base for small business owners.
As Cusick Hollman asserts, “Our new AI tools default to writing in a unique brand voice to give them a competitive edge and save valuable time—two major advantages that they’ll need as they grow.”
Quotes:
“We built an AI Copywriting tool that empowers our customers to execute tasks in their marketing strategy in the most effective way and in their own brand voice—so now they can now do more with less effort.” – Tayler Cusick Hollman, Co-founder and Chief Marketing Officer, Enji CO.
“Our new AI tools default to writing in a unique brand voice to give them a competitive edge and save valuable time—two major advantages that they’ll need as they grow.” – Tayler Cusick Hollman, Co-founder and Chief Marketing Officer, Enji CO.
