Dotted Line Communications (DLC), a technology and media public relations firm focused on offering senior level guidance and execution, today announced an executive leadership transition at the 22-year-old national boutique agency. Co-founder Aimee Clark will continue to drive strategy, operations and client execution as the firm’s owner and managing director, while Darcy Cobb moves into an advisory role for startups and brands focused on strategic guidance and go-to-market strategies.
“Darcy and I have successfully run DLC side-by-side for half our lives, weathering countless technology trends and market shifts. DLC would not be the respected and successful firm it is today without Darcy’s strategic insights and hard-charging approach. As longtime partners and friends, we have borrowed the best of one another to make Dotted Line the firm it is today,” said Aimee Clark, managing director. “I look forward to leveraging Darcy’s positioning mastery to continue to grow and build the next phase of Dotted Line, while also giving her the chance to pursue her next act.”
“We launched the firm as young, earnest PR execs, blissfully unaware of the tech bubble that would burst shortly after we hung our shingle. That tumultuous start and market correction proved to be the very best launchpad imaginable, driving results-focused companies to our door. It also forced Aimee and me to develop the wherewithal that would help the firm weather countless other storms and squalls during our 22-year partnership,” said Darcy Cobb, advisor to the firm. “While I will no longer be by Aimee’s side on the front lines, I look forward to watching my partners, colleagues and clients achieve great success from the base.”
DLC associate partners Denise Welch and Jenny Davis will maintain their positions on the executive team, helping Clark steer DLC’s business, employee development, and top-notch client results. With a collective 35+ years at DLC and over 40 years in the industry, Welch and Davis keenly understand the business, clients, and overall media landscape, and what it takes to achieve and exceed success for all.
“I’ve worked with Darcy and Aimee for the better part of 20 years and have watched firsthand how their inspiring partnership laid the foundation for what has become a top women-led boutique PR firm in the industry,” said Valerie Combs, SVP and Head of Communications at IAC. “DLC has been a trusted strategic communications partner of mine—both inside and outside of IAC—for decades; together Darcy and Aimee have cultivated a unique brand of creativity, energy, media expertise and ruthless dedication to results that, decades later, continues to set DLC apart. Darcy and Aimee are two of the best in the business and I can’t wait to cheer each of them on in this next chapter.”
The transition follows another strong year of client moves, news and media coverage from the award-winning firm. In 2022, DLC welcomed new clients DoorLoop, Pack, and Bluecrew, and supported clients Cabana, Pack and others taking on equity funding. Client Calendly‘s founder, Tope Awotona was featured on the cover of Forbes, while Datasembly grabbed the spotlight reporting on the baby formula shortage across major outlets, including NBC News, USA Today, and The Washington Post. Mobile hospitality company Cabana lit up several new cities where users can travel in style in one of their high-tech campervans, while Bluecrew successfully released national data around the impact inflation has on today’s hourly workforce. Ryan Reynolds’ Mint Mobile became the first prepaid carrier to bring eSim to retailers, and dating app Match celebrated the launch of its ‘Do You’ Campaign and teased their annual Singles in America study with a media event in NYC at Duane Park. The year closed with Match’s popular study, garnering over 4.2B impressions including feature stories in The Wall Street Journal, TIME, Mashable, Elite Daily and others.
For more information on Dotted Line Communications, please visit: https://www.dottedlinecomm.com/
About Dotted Line Communications
Founded in 2000 by Aimee Clark and Darcy Cobb, Dotted Line Communications was created with the goal of putting senior-level PR experts front and center with clients, in both devising well-thought out strategies and banging on the right doors to get attention. No bait (at the pitch) and switch (at the execution). From brand and identity conception to media strategy to execution, DLC works seamlessly with our clients to not only meet but exceed their goals. Representative clients include: IAC, Captivate Network, Cabana, Calendly, ClickUp, Craft Ventures, Coupons.com, The Daily Beast, Dashlane, Dictionary.com, doxo, Match, Mint Mobile, Vendr, VentureBeat, Zulily and many other leading technology and media brands. For more information, visit https://www.dottedlinecomm.com/.