Empowering Investors: Adriel Tam Takes the Helm as CEO of AdvisorCheck

Leading the Way in Transparent Financial Advisor Accountability

Key Takeaways

  • AdvisorCheck, a subsidiary of AIMR Analytics, announces the appointment of Adriel Tam as its new CEO.
  • The platform provides consumers with marketplace transparency and verification services, holding financial advisors accountable.
  • Adriel Tam brings a wealth of experience from his role as CEO and Co-Founder of Viridian Advisors.
  • AdvisorCheck aims to enhance consumer transparency and advocate for sound financial decisions through innovative technology.
  • The company has secured pre-seed funding and launched AdvisorCheck+, a premium product.
  • The new leadership aligns with AdvisorCheck’s commitment to growth and industry disruption.

Navigating the Financial Landscape with Adriel Tam

LOS ANGELES, Aug. 10, 2023 /PRNewswire/ – As the financial landscape continues to evolve, the need for transparency and accountability in the realm of financial advisors becomes increasingly paramount. In response to this need, AdvisorCheck, a subsidiary of AIMR Analytics, has welcomed a new CEO, Adriel Tam. Tam’s extensive experience and strategic vision are set to propel AdvisorCheck’s mission of empowering investors with transparency and verification services.

A Visionary with Proven Expertise

Adriel Tam arrives at AdvisorCheck with a track record of success in the financial sector. His previous role as CEO and Co-Founder of Viridian Advisors, a registered investment advisory (RIA) and tax planning firm, showcased his ability to lead and innovate. Viridian Advisors’ acquisition by Edelman Financial Engines in 2021, with assets under management (AUM) of nearly $1 billion, further attests to Tam’s leadership prowess.

Tam’s professional journey includes diverse senior leadership roles within both nonprofit and for-profit entities. Notably, he serves as an Investment Committee Member at Ronald McDonald House Charities® of Western Washington and Alaska for over 16 years. Additionally, Tam holds the position of Board Member and Trustee at the Wing Luke Museum in Seattle, underscoring his commitment to community engagement.

AdvisorCheck’s Quest for Transparency

Since its inception in 2021, AdvisorCheck has been dedicated to providing investors with a comprehensive and user-friendly platform for evaluating and monitoring financial advisors. Leveraging cutting-edge technology, AdvisorCheck’s database platform compiles millions of data points, simplifying the process of assessing and tracking financial advisors throughout their client relationships. The company’s recent launch of AdvisorCheck+ further elevates its offerings by enabling investors to conduct comparison background checks on advisors they are considering and maintaining continuous monitoring of their selected advisor.

Rob McGrath, AdvisorCheck Board Chairman, expresses his enthusiasm for Tam’s appointment: “We’re delighted to welcome Adriel to the AdvisorCheck team. His unparalleled expertise in the wealth management space, combined with his proficiency in effective company management, make him an ideal leader. Adriel’s alignment with our values and vision positions us for a successful collaboration.”

A Vision for Growth and Transformation

Tam’s entry as CEO aligns with AdvisorCheck’s strategic objectives of assembling a dynamic team of industry experts to drive expansion within the financial planning and investment sectors. Under Tam’s leadership, the company has entered a phase of institutional and private capital raising. A pre-seed funding round of $1.8 million was secured earlier this year, and a seed round is slated for launch in August 2023.

Tam envisions a future in which AdvisorCheck plays a pivotal role in fostering consumer transparency and advisor advocacy. “Our platform’s daily traffic of over three thousand visitors reflects the growing demand for transparency and accountability,” remarks Tam. “I’m dedicated to increasing these numbers significantly to benefit investors and enhance consumer transparency. Our next round of funding will catapult us from a proof of concept to a market disruptor, and I’m thrilled to join this remarkable team.”

Transforming the Financial Advisor Landscape

AdvisorCheck stands as a staunch advocate for investors seeking reliable financial advisors. The platform was founded by financial advisors and experts who recognize the importance of safeguarding investors’ financial decisions. In an era where financial fraud and mismanagement pose significant risks, AdvisorCheck offers a transformative solution that empowers individuals to make informed choices.

AIMR Analytics, Inc. (dba: is at the forefront of revolutionizing the way investors hire and collaborate with financial advisors. The company’s mission is to deliver marketplace transparency and accountability to over 140 million investors nationwide. Through its digital platform, AdvisorCheck strives to create a secure, simple, and conflict-free environment for investors seeking financial advisory services.

A Path to “Social Good”

AdvisorCheck’s founders perceive their venture as an opportunity for “social good.” By elevating financial literacy and empowering individuals to make intelligent money decisions, AdvisorCheck aims to protect vulnerable segments of society from financial fraud and mismanagement. Much like Carfax transformed the consumer automobile industry, AIMR Analytics seeks to instigate a similar transformation in the financial advisory sector.

Stepping into a New Era with Adriel Tam

The appointment of Adriel Tam as CEO marks a significant stride for AdvisorCheck. With his extensive expertise, visionary leadership, and commitment to transparency, Tam is poised to lead AdvisorCheck into a new era of growth and innovation. As the financial landscape continues to evolve, AdvisorCheck remains steadfast in its dedication to fostering trust, accountability, and consumer empowerment.

About AIMR Analytics, Inc. (dba:

Founded by visionary financial and technology thought leaders with experience spanning pre-seed/seed to institutional rounds, AIMR Analytics, Inc. (dba: is the driving force behind AdvisorCheck. With offices in New Jersey and Los Angeles, the company embarked on its mission in November 2020. Through its platform, AdvisorCheck seeks to raise financial literacy and offer a conflict-free environment for investors in search of trustworthy financial advisors.

The company’s mission is “to deliver marketplace transparency and accountability to the 140+ million investors nationwide.” For more information, please visit: is a consumer advocate and is not affiliated with investment advisors, brokers, dealers, wealth managers, or other financial professionals. The platform serves as an informational resource and does not provide investment, financial, legal, tax, or other advice. All financial transactions carry a risk of loss.

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