Inxeption adds former Lyft, eBay executive Brian Hsu as Chief Digital Officer

Hsu oversees digital go-to market strategy, including scaling the Industrial Commerce marketplace model as Inxeption adds industry verticals.

Inxeption, the leader in Industrial Commerce and supply chain digitization, is again expanding its executive team with the addition of Brian Hsu, who joins the company as chief digital officer.

Reporting to Inxeption CEO and co-founder Farzad Dibachi, Hsu will be responsible for digital go-to market strategy, including scaling the Industrial Commerce marketplace model as Inxeption adds industry verticals.

“Brian has a rich history of scaling global marketplaces to support supplier and buyer demand and has also had huge success helping startups grow disruptive ideas into businesses that have helped define how consumers live in a digital world,” said Inxeption CEO and co-founder Farzad Dibachi. “I’m thrilled to have him on board in the new position of chief digital officer.”

Hsu joins Inxeption at a time of expansive growth. The company announced last week the addition of CFO Amir Ameri and a new executive advisor, Rajan Gajaria.

Hsu’s previous roles include GM of the North America business unit at eBay, vice president of supply at Lyft, and Chief Revenue Officer at KiwiCo. He also has experience at Hewlett-Packard and Accenture.

“I’ve spent the past two decades building marketplaces for businesses and consumers, focusing on the fundamental problem of how to develop the right platform to bring together buyers and sellers at scale. It’s important to create seamless buyer and seller experiences that exceed rising customer expectations in today’s mobile, one-touch and socially connected world,” he said. “I’m super excited to bring some of that experience to bear at Inxeption. Farzad and team have really figured out how to simplify a lot of the complexity that customers face in the industrial space. I’m here to digitally scale the solid foundation that already exists today.”

About Inxeption

Inxeption is the Industrial Commerce SuperApp. Its secure and scalable cloud-based digital commerce platform brings Capital, Data, Products and Services on-demand for industrial and supply chain businesses. Companies of any size, in any industry can drive more sales, gain operational visibility and realize cost savings. Inxeption Commerce Partners enjoy access to sell products on the Inxeption B2B marketplace and to develop new online commerce channels by utilizing valuable applications that simplify and streamline logistics and other operations. Inxeption’s challenge to the Industrial sector is “Let’s Do Business Better.”

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