Real Estate Maven Kina De Santis’ Reframe Is Transforming the Experience of Buying and Selling Homes in Southern California

Reframe today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands and businesses. Reframe takes a fresh approach to helping buyers and sellers make their “best move” by utilizing advanced technologies and techniques that make the homebuying experience seamless, stress-free, and simple.

Reframe was founded by Kina De Santis, a 27-year-old who launched her career during the COVID-19 pandemic at just 24 years old. With an extensive background working with tech startups and venture capital, she brings a new perspective to buying and selling homes. Over the last two years, she and her team have helped over 100 first-time buyers and sellers find their perfect place to be in the challenging Southern California real estate market. Her rich technological background and client-first focus have created seamless transactions for many clients. Overall, De Santis generated $35 million in sales in 2021, contributing to her $84 million total since May 2020. Reframe, De Santis’ latest venture, will represent buyers and sellers in Los Angeles, Orange, Riverside, and San Bernardino counties.

“Buying a home feels like a herculean task for most first-time homebuyers,” De Santis said. “Our business grew quickly because we focus on making it simple — even in one of the toughest markets historically. We’re tech-savvy millennials and Gen Zers making buying and selling a home approachable and a good time. We use TikTok and Instagram as our primary marketing tools because we can reach hundreds of thousands of targeted buyers when we list homes.”

Partnering with Side will ensure Reframe remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting Reframe with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, Reframe will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.

“Side’s state-of-the-art, back-of-house solutions give me the strong foundation upon which to grow my real estate business,” De Santis said. “As someone with a tech background, I’m particularly enthusiastic about Side’s top-notch technology platform and streamlined systems.”

About Reframe

Reframe redefines how agents conduct real estate by embracing tech-forward techniques and making knowledge accessible. The team represents the diversity and innovation you might expect from a millennial-led real estate team, and it complements it with resourcefulness and intense client focus. Inspired by Kina De Santis’ impressive track record, tech-centric approach, and intrinsic motivation to help others, the team of professionals is paving the way for what Southern California real estate should be. For more information, visit

About Side

Side is a behind-the-scenes brokerage platform that exclusively partners with top-performing agents, teams, and independent brokerages to create and grow their own boutique brands without the cost, time, or risk of operating a brokerage. Side’s proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their businesses, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit

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