Shantel
Key Takeaways:
- Shutterstock, a global creative platform, collaborates with Luma Labs AI, RECON Labs, and Volinga AI to explore and develop NeRF (neural radiance fields) technology.
- The collaboration aims to leverage AI advancements to revolutionize the creation of 3D content, making it more accessible and efficient.
- Shutterstock’s partnerships with innovative startups underscore its commitment to ethical and responsible AI advancements in the creative industry.
About Shutterstock:
Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform, continues its pioneering journey in the world of AI technology by joining forces with Luma Labs AI, RECON Labs, and Volinga AI to delve into the realm of neural radiance fields (NeRF) technology. This collaboration marks a significant step toward reshaping the landscape of 3D content creation and highlights Shutterstock’s dedication to fostering innovation and ethical AI advancements.
A Vision for the Future of 3D Creation:
At the forefront of this partnership lies the exploration of NeRF technology, a groundbreaking innovation that holds immense potential for transforming the way 3D content is generated. Shutterstock is poised to harness the capabilities of NeRF technology to revolutionize the creation of photorealistic 3D scenes from 2D video sources, streamlining the process and making it more accessible to creators worldwide.
Shutterstock’s Collaborative Endeavors:
Shutterstock’s collaboration extends to three pioneering startups in the NeRF technology domain: Luma Labs AI, RECON Labs, and Volinga AI. These partnerships bring together some of the most innovative minds in creative production, working collectively to advance the boundaries of AI-driven 3D content creation.
Unlocking Photorealistic 3D Creations:
Traditional methods of 3D scene creation have often required extensive time and effort from artists. With the advent of NeRF technology, powered by machine learning and computer vision, the creation of high-resolution, photorealistic 3D scenes becomes a streamlined process. This technology holds the promise of transforming the way creators approach 3D content, empowering them to produce lifelike scenes in a fraction of the time.
Luma Labs AI: Democratizing 3D Creativity:
Luma Labs AI, founded in 2021, envisions democratizing 3D content creation by making Hollywood-quality, photorealistic 3D accessible to everyone. The company’s innovative approach revolves around its AI-powered platform, which enables real-time, high-quality 3D scenes that can be used in various applications, from the web to Unreal Engine environments. Amit Jain, Cofounder and CEO of Luma, expresses the company’s commitment to partnership, stating, “As the world’s leading NeRF research and product company, we are excited to explore a partnership with Shutterstock and bring Luma’s best-in-class 3D generative platform to Shutterstock’s creators.”
Embracing the Power of NeRF:
Shutterstock’s collaboration with Luma Labs AI and RECON Labs’ 3Dpresso underlines the company’s intention to tap into the rapidly evolving NeRF landscape. By integrating these companies’ existing 3D assets with Shutterstock’s extensive database, the platform aims to empower creators with a wealth of resources for commercial licensing on Turbosquid.
Volinga AI: A Comprehensive NeRF Suite:
Volinga AI brings a comprehensive suite of NeRF-related products and services to the table. The startup specializes in supporting various industries, including virtual production, VFX, TV and broadcasting, XR, and video games. Shutterstock’s collaboration with Volinga AI paves the way for exploring the licensing and distribution of NVOL files, expanding the scope of NeRF technology across diverse domains.
TurboSquid Labs and the Future of NeRF:
Under TurboSquid Labs, Shutterstock is set to release its Virtual Locations product—an example of production-ready NeRF environments. This launch will be accompanied by close collaboration with Luma, Volinga, RECON Labs, and other NeRF and generative AI innovators. Together, they will develop specifications and best practices standards to capture high-quality NeRFs, further advancing the technology’s potential.
AI Foundation Models and Ethical AI:
Shutterstock’s endeavors in AI extend beyond NeRF technology. The company has also teamed up with NVIDIA to build AI foundation models for generative 3D artist tools. This collaboration involves training generative AI models with Shutterstock assets using NVIDIA Picasso generative AI cloud services. This effort seeks to rapidly transform text prompts into high-fidelity 3D content, catering to industries like industrial digital twins, entertainment, and gaming.
A Commitment to Responsible AI:
Shutterstock’s initiatives underscore its commitment to ethical and responsible AI advancements. By joining the Content Authenticity Initiative (CAI), Shutterstock aligns with efforts to combat misleading information online. Through the integration of Content Credentials, Shutterstock aims to certify each asset with secure metadata about its creation, authorship, and edit history, ensuring the authenticity and credibility of its content.
A Confluence of Innovation:
Shutterstock’s collaborative ventures reflect a harmonious synergy between creative minds, technological pioneers, and ethical AI practices. As it pioneers AI-driven transformations across the creative industry, Shutterstock’s partnerships promise a more accessible, efficient, and innovative future for creators and consumers alike.
