The California Legends Collective Strengthens Its Advisory Board with Addition of Cal Swimming Legend Ryan Murphy

Olympic Champion Ryan Murphy joins the California Legends Collective advisory board.

 The California Legends Collective, powered by Beastmode Marketing (, the premiere platform exclusively dedicated to assisting Cal student-athletes in capitalizing on their name, image, and likeness opportunities, today announced that all-time Cal swimming great Ryan Murphy has agreed to join its advisory board.

“We couldn’t be more thrilled to have Ryan join our team,” said Kevin Kennedy, President of the California Legends Collective. “Ryan’s extraordinary achievements at Cal and as an Olympic swimmer, together with his focus on educating athletes about the challenges and potential rewards of managing their personal brands and finances make him an amazing resource for all of our student-athletes. We can’t wait to partner with him as we pursue our mission of helping Cal’s student-athletes reach their potential.”

Ryan Murphy is one of America’s greatest competitive swimmers and arguably the greatest male swimmer of all-time specializing in the backstroke. He currently holds six Olympic medals, four of them gold, and previously had set the world record in the men’s 100-meter backstroke. During his time at Cal from 2014-2017, Ryan dominated the NCAA backstroke competition becoming the individual national champion in both the 100-yard and 200-yard backstroke events in each of those four years; a feat that has been proclaimed one of the most stunning achievements in the history of college swimming. Ryan has also maintained his extensive involvement with U.C. Berkeley since his graduation as a Director of the Big C Society and as an advisor to the House Fund, an investment group funding startups founded by UC Berkeley alumni. Ryan is currently training to compete for the United States in the 2024 Summer Olympics.

“I couldn’t be more excited to join with the California Legends Collective in its efforts to help all Cal student-athletes—regardless of sport—navigate the rapidly changing NIL landscape,” said Murphy. “I want them all to be able to take full advantage of the vast business and social opportunities presented by attending the world’s number one ranked public university. And of course, to join an advisory board with some of Cal’s greatest sports figures of the past quarter-century, including Marshawn Lynch, Layshia Clarendon, DeSean Jackson, and Valerie Arioto, is itself a huge honor. I can’t wait to get started.”

About the California Legends Collective

Founded by a dedicated group of UC Berkeley alumni and fans, the California Legends Collective is an independent NIL collective. The digital platform connects fans, supporters, businesses, and charitable organizations with the University of California student-athletes while empowering each athlete to monetize their name, image, and likeness. We are not formally associated with or sponsored by the University of California at Berkeley. To learn more, go to

About Beastmode Marketing

Beastmode Marketing, based in Oakland, CA, is a marketing management agency founded by Marshawn Lynch, Bryon Sheng, and Kevin Parker. Beast Mode Marketing currently represents the marketing efforts for Lynch, Josh Johnson, Marcus Peters, and Najee Harris. Beast Mode is rooted in building brands through authenticity and creativity at the direction of its athletes. For more information, please visit or follow us on Instagram and Twitter at @BeastModeMktg.

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