The SMART Tire Company, of Shark Tank, Survivor and NASA fame, to debut breakthrough tire technology at CES

The SMART Tire Company (STC) is excited to announce that we will be exhibiting at CES 2023 in Las Vegas, from January 5-8 in the West Hall of the Las Vegas Convention Center. As a NASA-affiliated startup, we have made waves on a global scale with successful exhibitions in London and Paris and are thrilled to have the opportunity to finally showcase our shape memory alloy tire technology at CES. We are also honored to be recognized for two different CES 2023 Innovation Awards for vehicle tech and sustainability.

“We invite all attendees to visit us at booth #3675 to learn more about The SMART Tire Company and see our airless tire technology and other products in action, including our groundbreaking METL airless bicycle tire. We look forward to connecting with industry leaders and sharing our vision of a smarter future in transportation.” – Earl Cole, CEO, The SMART Tire Company [Cole is also a former winner of CBS’ Survivor TV franchise]

In addition to appearing at CES, STC was recently selected as the only US-based winner of the Accelerate the Future Challenge and will be collaborating with Hyundai Motor Company and Kia Corporation to develop a new kind of non-pneumatic car tire that utilizes the power of shape memory alloys.

“We are thrilled to be working with two of the largest car manufacturers in the world who are at the forefront of the electric vehicle industry and can’t wait to share our exciting developments at CES.” Brian Yennie, CTO, The SMART Tire Company [Yennie appeared on ABC’s Shark Tank TV series in 2022]

As a disruptor within the $300B global tire market, The SMART Tire Company team is dedicated to creating cutting-edge solutions for a variety of industries. With upcoming commercial products in micro-mobility as well as new automotive partnerships, STC also continues to work with NASA and top tier aerospace companies to develop “space tires” set to be driven by astronauts on the Moon as part of NASA’s Artemis program.

The STC team is grateful for the recognition and milestones achieved in 2022 pushing the boundaries of tire technology and innovation. We look forward to sharing our latest advancements at CES (booth #3675). Come see the power of space age science in action when we showcase the advanced materials (shape memory alloys) behind SMART Tires, and the future of cycling, EVs, space vehicles and more!

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