The Cosmetic Capital: Discovering LA’s Leading Beauty Innovators

Unveiling the trailblazing beauty brands that call the City of Angels their home.


  • Website: Beautytap
  • Specialty: Beautytap thrives in blending ecommerce with community vibes to create an extraordinary cross-border beauty experience.


  • Website: byte
  • Philosophy: With the conviction of never settling, byte encourages looking and feeling better in every aspect of life.


  • Tagline: Catering to not-so-basic hair, BREAD brings forth simple yet essential haircare solutions.

UOMA Beauty

  • Website: UOMA Beauty
  • Offering: Focusing on all skin complexions, UOMA Beauty crafts products that are diverse and inclusive.

Agent Nateur

  • Website: Agent Nateur
  • Focus: With a keen eye on organic ingredients, Agent Nateur curates a collection of natural beauty essentials for the discerning customer.

JLo Beauty

  • Website: JLo Beauty
  • About: Spearheaded by the iconic Jennifer Lopez, JLo Beauty is redefining cosmetic standards in the industry.


  • Website: FOXYBAE
  • Marketplace: From cosmetics to haircare, FOXYBAE offers a variety of products that cater to every beauty need.

Matter of Fact

  • Website: Matter of Fact
  • Craft: Specializing in skincare, Matter of Fact delivers products that prioritize skin health and radiance.


  • Website: MARA
  • Niche: MARA combines the worlds of skincare and wellness, bringing holistic solutions to the beauty community.


  • Website: MadeMan
  • Audience: Specifically for men, MadeMan has been reshaping the narrative around men’s skincare since its inception in 2019.


  • Website: Rude
  • Assortment: Rude boasts an extensive range of products from beauty to personal care, making it a one-stop-shop for all beauty enthusiasts.

Pretty Party

  • Website: Pretty Party
  • Mission: Aimed at empowering women, Pretty Party offers trendy hair designs and top-notch hair treatments.

Saturday Skin

  • Website: Saturday Skin
  • Expertise: Specializing in skincare, Saturday Skin promises to make every day feel as refreshing as the weekend.


  • Website: LAPCOS
  • Variety: From protective masks to skincare solutions, LAPCOS offers a comprehensive range of products to cater to diverse needs.

EVXO Cosmetics

  • Website: EVXO Cosmetics
  • Promise: Embracing eco-friendliness, EVXO Cosmetics brings vegan, organic, and gluten-free makeup and bath-body products to the beauty market.

Los Angeles remains a buzzing hub for beauty innovation. From organic skincare lines to inclusive beauty solutions, these startups are not only redefining the standards but are also setting the pace for global beauty trends. Dive in and discover what LA’s beauty scene has to offer.

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